Valentine’s Day is almost here

Don’t underestimate the power of heart-shaped anything during this week. Go berserk with heart-shaped cookies, heart cupcakes, heart cakes, heart-shaped balloons and also heart-shaped tags for all your orders.

Go ahead and get those ribbons and tassels and love decor to do up your store. Also, rent a chocolate fountain, maybe?

When orders flow in, it can get crazy. Get an additional 2-3 person team to help you through the coming week to ensure a smooth flow of work and orders.

Maintain a different roster for Valentine’s that includes your accounts as well as feedback from customers. See what worked for you last year and try and replicate or change it according to the feedback received.

If you have a new bakery or store, it would be good to organise all your menu items and products in a way that people can glance through everything in one go.

Hearts are fine but do they need to be red? Usually, red and white seem to be the valentine colours. But, let’s try out the Very Peri. Why? It is the Pantone colour of the year. Lavendar and white theme could also be fresh and bright this year.

Some more creative tips for you:

Use real flowers

Play with different colours of icing

Get those flower-shaped and heart-shaped cutlery out!

Get customers to write their love on sticky notes on a wall/section.

Create some Instagram reels while baking your special desserts.

Your online and offline presence needs to speak to your customers. So if that means a chocolate fountain in your bakery or a super fun Valentine contest on your Instagram, so be it.

Transport your audiences to some wonderful love themed world with beautiful pictures and videos of desserts and your store.

Do an additional photoshoot just for your beloved and new dessert creations.

When can we overdo love like this, if not now? Happy Loving and Happy Baking to you and Happy Binging to all your customers!