India is a country of various festivals and celebrations. Every month, throughout the year, people across the country come together to exchange greetings and mouth-watering delicacies on different occasions. From New Year’s and Holi in the first half to Diwali and Christmas in the later half, bakeries can tap into several opportunities to grow their businesses. Offering unique recipes and themes catering to specific festivals is the hot new trend in baking. Whether it is love themed cakes for valentine’s day or fusion desserts for Diwali, Bakeries can explore their creativity to stand out.
However, the mark of a successful bakery business is the ability to identify opportunities beyond the obvious. And trust us, there are ample untapped opportunities for bakery business to cash-in on. Here are some ideas to get you started.
January brings in a new year and sets annual goals for several people. Most of us resolve for a healthy lifestyle. Eat healthy, stay fit becomes the goal for the year. But does one turn away from the delicious sweets completely? Or are their healthy alternatives to satiate the sweet cravings. As a baker, you can follow the latest health trends such as vegan or sugar free dessert options. Improvise your menu to offer a range of healthy baked goods for health enthusiasts. While your customers enjoy healthy desserts, you enjoy a healthy start to your business.
For the month of February, you have a perfect opportunity to explore your baking creativity and stand out with unique offerings. With recent trends, the Valentine’s Day has extended to family and friends. Tailor your Valentine’s Day Bakery gifts and offers with exciting themes to appeal to customers of every age group. Let the cupid’s arrow drive your business. For more, read our blog on: How to Merchandise for Valentine’s Day in 3 Simple Steps?
While March is known for the festival of colours, there is another celebration that bakeries can tap into. On 8th March, we celebrate International Women’s Day. This is another great opportunity to create unique recipes to celebrate the women in our life. Moreover, what better way to raise awareness than to share the desserts and raise the toast for the special woman in your life.
With April, the summer season is hot on our heels. Schools are closed and most families are spending quality time together. You can add the chill to their summer break with delectable little delights with a hint of cool. Experiment with fusion or mango-based recipes to treat your customers with cool dessert options for the hot summer.
World Environment Day falls in June and one may wonder how it relates to bakers. Not every idea needs to revolve around creating unique baked goods. Some solid tricks can be pulled off with implementation of small ideas. For instance, eco-friendly packaging with a small note environment can send just the right message.
Come September, there are several events that are observed as a mark of awareness or celebration. On 5th September, give young students gifting options for their teachers on Teacher’s Day. Or treat your customers by baking desserts from around the globe on World Tourism Day, 27th September.
The final quarter of the year sees a host of festivities – Diwali, Ramadan, and Christmas – each of which brings a variety of desserts. This is a peak season for most bakeries. You are constantly delivering on orders while also keeping your ideas fresh and flavourful. However, always be on the lookout for other opportunities to stand out from competition. A small gesture can speak volume about your bakery business.
Good luck and happy baking.